Virtica's Approach

Bringing back the human side of sales

Processes, tools, checklists, and domain expertise are all pieces to a larger puzzle. Winning companies don’t do one thing well — it’s an orchestration of many pieces combined with the “skilling-up” of their staff to match the unique attributes of their target audience.

MEET Virtica FOUNDER

Randy Stackaruk

Randy Stackaruk is a firm believer that selling is about working with people through a variety of circumstances. As an experienced sales veteran with over 35 years of expertise working B2B accounts for startups, and large enterprise clients like Xerox and IBM — he brings a depth of experience working through a huge variety of organizations, perspectives, and personal agendas.

Randy has a deep understanding of longer sales cycles, messaging, and overall sales execution. His experience with small and large accounts — combined with his hunter approach — allow him to find and create opportunities where none existed before.

He now provides founders and sales professionals with the foundational knowledge, strategies, and skills to navigate the complexities of human decision making.

35 years of experience working for B2B accounts

Based in Toronto, Canada, working with clients globally

Receive tactical sales guidance for startups and enterprise

Learn the values that drive sales success

Founder Randy Stackaruk brings decades of sales experience in the technology sector. His hunter approach means he knows exactly how to create opportunities in any environment. Here are just a few of the values Randy lives by:

Win to survive

In sales, there is no prize for second place, and the more you win, the more you succeed.

No shortcuts to success

Quick-fixes and cure-alls do not exist. Success is only possible by starting with good fundamentals and hard work.

Become a hunter

Hunters begin with nothing and create opportunities where none existed before. That skill is what truly sets the best salespeople apart.

Never stop learning

Mentorship is part of everything we do, and we're always seeking to learn something new ourselves.

Work smarter

The best sales teams must learn how to anticipate their competitors and proactively differentiate themselves.

Stay authentic

You cannot connect with prospects through fast talking and flashy demos. You need to build credibility, authority, and trust.

Embrace an integrated approach

Sales cannot be removed from business operations, and sales technology doesn’t exist alone. They need to work together like a well-oiled machine staffed by a team that’s fully aligned with the business’s goals.

Virtica is here to help you get there by showing you how to make sales work through aligning people, processes, and technology toward a single objective.

Testimonials

Our clients reviews

"Randy's guidance led to a new direction, accessing a new market and differentiating the agency. Grateful for his strategic insight."

"Randy's real-world sales expertise, transformative insights, and hands-on support have been invaluable in driving revenue growth."

"Randy's coaching clarified CRM usage and equipped me for team success, providing practical advice that remains useful."

"Randy excels in sales, growth, and operational strategies. His expertise, professionalism, and positive attitude make him invaluable. Highly recommended."

"Randy's mentorship offered practical advice, resources, and connections, significantly benefiting my startup. I highly recommend having him as a professional mentor."

"Randy's support in sales strategy and storytelling teaching style have been invaluable in navigating SaaS sales. Looking forward to continued collaboration."

Ready to learn how to sell?

Virtica is built on decades of real-world experience as the top salesperson in multiple large sales organizations. We can teach you the techniques, tactics, and strategies he used to win — so you can start winning yourself.